My favorite brand campaigns in France (Q3 of 2021) I know the third quarter of 2021 is over since a looong time but I could not resist posting my favorite and super creative brand marketing campaigns for July, August, and September. So without further ado, let’s go back! ⤵ SNCF released a new slogan: “For all of us” 🚆 August…

Lessons learned in blood, sweat, and tears (especially sweat 🥵) — To be honest, I roll my eyes when I stumble upon the word “resilience” online. It is often used as a buzzword, associated with abstract quotes, advice or inspirational speeches but very rarely with concrete examples. And yet, here we are! Because yes, once we set aside the fact that…

Raise your hands if you are scaling a community 🙌 — The query “how to build a community” on any search engine shows a very large number of web pages. From guidelines to infographics, press articles, or even interviews with professionals. But if you type “how to scale a community”, you end up with much less relevant content. In my mind…

Four memorable brand activations in France during Q2 2021. — For the first quarter of 2021, I wrote a post on four French brands, but for the second quarter, I will also present two (international) American brands which have designed unique activations for the French market. …

A short guide to practicing mindfulness before hitting “send”. — “Change your plans. You have no chance.” I read this comment on a Facebook group post. A group created to help each other when moving to Switzerland. …

Did someone say snacks? 😍 — Since busy days require a lot of mental energy, you need fuel for your brain. With a busy schedule, it’s difficult to devote enough time to cooking and eating good meals. So the easiest thing to do is to have some snacks! Snacks are often associated with consuming processed foods…

Four unique French brand activations in Q1 2021. — I haven’t lived in France for a few years now but I like keep up to date with the latest French marketing trends and especially brand activations. In my mind, a brand is the company’s first intangible asset as a well-managed brand generates identification, differentiation and therefore value. …

Because being virtual doesn’t mean it has to be boring and taken less seriously. 💁‍♀️ — Four months ago, I set up, hosted and survived a 5 hour event, the very first virtual Ambassador Summit at Freeletics. Once the exhaustion passed, I took the time to reflect and now feel ready to share this experience with my lessons learned. But before we begin, let’s accept the…

As a community manager, one of the most valuable things is 🥁… time. To juggle numerous day-to-day tasks, weekly meetings and the management of exciting but time-consuming projects is a challenge. So spending too much of your work time to come up with original ideas for your super user program’s…